What’s it about?
Most professionals prefer to use email to communicate. It’s quick and easy but there are some pitfalls. Readers are busy and emails risk getting swamped in their overloaded inboxes. You want your email to stand out, and be easy to read and digest. You also want to avoid the dangers that come with the use of email.
Who should attend?
Anyone who writes emails for business!
What does it cover?
- Aim and audience
- Planning and structuring
- Writing with impact
- Top tips for emails
- Tone of voice
- Avoiding the pitfalls
What do others say about the course
“Once again I enjoyed Cathy’s enthusiasm and commitment to the topic and the amount of preparation she puts in with hand-outs, for example. I also think her task-based approach works really well as it forces you to put her advice into practice and I think that’s a great learning tool.”
“Today I had to draft an email to a client regarding a project proposal. I had felt that this type of drafting comes easily to me, and so I thought to just experiment with Cathy’s suggested method for this simple email. I’m pleased to say that the partner didn’t have a single comment! Usually he’d find something to edit, however minor.”
“Cathy is very engaging and always has good chemistry with the group.”
“It’s very useful to be able to brush up on high-impact styles. It’s easy to fall into the habit of ‘waffly’ writing.”
“Cathy has a natural way of speaking and teaching that is engaging and easy to follow.”
“Your session has most definitely improved my emails (at least, I think so). I avoid the passive voice, I check my vocab for simplicity – wonderful!”