What’s it about?
This course to enhances skills of lawyers and business people who have to write articles or client alerts for publication either in hard copy or (increasingly) online.
Who should attend?
This course is for you if you use the written word to showcase your expertise and market your business to clients and contacts.
What does it cover?
- Why does good writing matter?
- Choosing your publication
- Choosing your topic and preparing to write
- The importance of a good title
- Answering the “So what?” question
- Techniques to make your article persuasive and easy to read
- How to follow up – consider offering readers further help
- Proof-reading tips
We can tailor the course to your needs. A shorter course would cover the basics with a few exercises. A longer half-day course could involve delegates bringing an idea for an article and starting to plan the article during the session. We’re also happy to review your articles, or to edit them for plain language, at short notice if need be.
What do others say about the course?
“The most valuable part of the course was the opportunity to discuss approaches to publications with colleagues, facilitated by someone who clearly knew what she was talking about and who was not afraid to express a view.” (Associate, Macfarlanes)
“I thought the instructor was very knowledgeable, had some very good materials and excellent points as to how to improve one’s writing style. The best course I’ve been on whilst at the firm.” (Senior associate, London firm)
“I thought it was an excellent training session, Given her background, Cathy has the gravitas to be able to deliver this sort of training to senior people and to seasoned article writers and for them to be able to take something away from it. The fact that she understands writing legal articles and the issues that are particular to that means that the training is not just generic. The practical exercises were well thought out, useful without being daunting and highly illustrative of the points being made.” (Professional support lawyer, Olswang)
“I haven’t written an article yet, and the course helped me to overcome my initial fear of something that’s not part of my day-to-day work.” (German finance lawyer, working in a London firm [Mayer Brown])
“All senior associates should attend this course so that they are well-equipped to raise their profile internally and externally by writing articles.” (Senior real estate associate [Mayer Brown])
“The structure of the course was useful – how to create an article in practice from start to finish”
“I thought that today’s class was really good. Cathy is an engaging presenter and the mix of theory and practical exercises was spot on. There were certainly new points in there for me, and for others I would expect.” (Partner [Watson Farley & Williams])
“This course was so useful that it should be mandatory for all fee earners!” (Senior associate, Macfarlanes)