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by another Cathy Wilcox
What’s it about?
This course hones delegates’ business writing so that it is well planned, persuasive and makes the key points succinctly.
The course addresses the importance of focusing on your aim and the audience, and on planning before you start writing. It then introduces some important practical principles to improve your writing, and gives plenty of opportunity to practise these, alone and in groups. It can include training on the StyleWriter plain language software (see below) for businesses interested in bringing it in.
Who should attend?
This course is for you if you would like to:
- make your internal and external communications as reader-friendly as possible
- make your readers’ lives easier
- encourage your clients to use you again
- reduce time spent training people on new ideas or techniques
- reduce disputes caused by unclear writing
What does it cover?
- Aim and audience
- A four-stage approach to planning your writing
- Writing with impact:
- Avoid the passive.
- Write in short sentences.
- Don’t use a long word if a short one would do.
- Don’t use three words if one would do.
- Avoid (or explain) jargon.
- Don’t turn verbs into nouns.
- Optional practical training on the StyleWriter software (see below)
What is StyleWriter?
One issue with changing your writing style is how to apply what you’ve learnt once you’re back at your desk. It’s easy to slip into old habits. We recommend using StyleWriter, the plain language editing tool, as a way of reinforcing the principles of good business writing and legal drafting – find out more.
For organisations that want to take their written communications seriously, it’s the best way to ensure a consistent approach. We are happy to support businesses wanting to bring in a plain language policy.
What do others say about the course?
“It was fabulous, Cathy was just great. She was witty, intellectual, had a great pace and was non-judgmental. Great, great course which taught me a lot and I would highly recommend to anyone.” (Incident manager, insurance company)
“Most worthwhile training I have ever done” (Marketing executive)
“Excellent – one of the most useful courses I have ever attended” (Chief executive)
“Doing practical exercises and discussing the answers was good. It helped to have a go at applying the techniques. The session was very relevant and will change the way I write to clients!” (Patent attorney)
“Really enjoyed the session. Great worked examples. Great to have a lawyer who is also a stickler for detail. Great integration with our Style Guide. Really builds on pyramid principle.” (Economist)
“Makes you think carefully about what you’re saying. Great speaker. Really enjoyed the session. Really practical.”